Market research
Through the analysis of e-cigarette category trends and competing products, find commonalities and breakthroughs, and innovate to create differentiation;

User Insights
According to the positioning and consumption behavior of the consumer groups of the category of tremella, the special design strategy and targeted innovation are carried out in combination with the brand strategy;

Brand Strategy
According to the previous market research, competition analysis, user insight and other work, according to the characteristics of the fog brand to carry out a complete brand strategy output;

Brand Design
Strategy-driven design, aiming at the consumer psychology and behavior of consumer groups and combining brand strategy to set the tone for the unique brand innovation and design of this fog;

1. After investigation and analysis, looking for breakthrough points, hoping to create a breakthrough in the impression of traditional tonics, so that it has a more cultural sense and oriental charm of the high-end visual image.

2. According to the category of tremella is dominated by female consumer groups, it combines the brand itself in visual tonality to make it biased towards oriental women, high-end refinement, gentle nature and cultural sense.

3. In logo design, the letter "I" in the English logo is combined with the spread dots, which means that the focus is on the self, expressing the spirit of pursuing the self and returning to the origin, which is interesting and storytelling, conveying the details in the simplicity of the brand, and pursuing the pure temperament of nature..

4. In the product packaging combined with the brand visual language for systematic extension and design, to ensure that each product can highlight the visual image of the fog brand perception, to create a series of brand products and packaging image.