Concept


KR. 시장의 데스크용 선풍기는 소비자의 기본적인 수요를 충족하는 제품이 상당수 있지만, 사무실 환경에서의 사용 수요를 고려하면 해당 카테고리의 고급형 제품으로 사용자가 만족하는 제품이 많지 않습니다. 제품에 더 높은 가치를 부여하여, 시원한 바람 외에 제공되는 추가 부가가치와 놀라움까지 소비자에게 선사해야 합니다.

EN. While many desk fans in the market meet basic consumer needs, there are not many products in this category that satisfy users when considering demand for use in office environments as premium options. By adding greater value to the product, you should offer consumers not just cool air but also additional added value and surprises.

CN. The existing desktop fans in the market have a great deal to meet the basic blowing needs of consumers. However, as the use needs of office scenes, blowing should not only be the highest demand of this category. We should give higher value to products and create additional added value and surprises for consumers besides satisfying blowing.