○ Core element anchoring
This package takes "Guizhou Rosa roxburghii" as the core visual and cultural anchor point, and takes the regional characteristic fruit Rosa roxburghii as the main visual element of the package, which not only highlights the uniqueness of the raw materials of the product, but also conveys the fruity characteristics and health attributes of beer with the help of the cognition of "rich nutrition and fresh flavor" in consumers' hearts, and accurately captures consumers' attention to characteristic and healthy drinks.

○ The visual system is constructed with bright yellow as the main color, which not only fits the fruit color of Rosa roxburghii, creates a fresh and lively visual feeling, but also forms a visual focus on the shelf, stands out from many beer products and attracts consumers' attention. The Rosa roxburghii pattern is drawn vividly, with branches, leaves, flowers and other elements to build a vibrant picture, which enhances the natural and aesthetic feeling of the packaging, and at the same time allows consumers to more intuitively associate the flavor of Rosa roxburghii and stimulate their desire to buy.