Designer: Hefei Yisu Product Design Co., Ltd.
Producer: TKK
Brand side: TKK
Project Time: 2021.03
Time to Market: 2022.03
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Since 2020, the world has gradually entered the post-epidemic consumption era, people's living habits have undergone tremendous changes, life and health issues have become not to be ignored, exercise and health has gradually become the most concerned topic, but also become a more important part of the concept of consumption. With the change of living habits, people's drinking water demand is also constantly changing, the capacity of water cups is gradually increasing, and large-capacity water cups have quietly become a development trend.

Design style: large capacity, sense of movement, fashion vitality.
Crowd positioning: sports enthusiasts, large-capacity drinking water demand groups, high-end consumer groups.
Scene positioning: leisure, sports and fitness, outdoor camping and other scenes.
Usage: You can drink directly or straw, and use it in a variety of ways.
Category development: serialized design, vacuum mug and plastic cup universal design.

Full series