Designer: Sense Design

Award: 2022 Red Dot Award Products

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics


This is a raw boiled Pu'er tea with the theme of Qin and Han Dynasties, in a fast recycling package.

The packaging was inspired by the tea ceremony of the Qin and Han dynasties in China, drawing on the shape of bricks from the Qin Dynasty and the shape of tiles from the Han Dynasty. The outside cotton paper is decorated with dragon totem and ancient Chinese tea-making flow chart, visually presenting the inherent attributes and cultural heritage.

The gift boxes and envelopes were made of recycled pulp with a black background commonly used during the Qin and Han dynasties. Bronzing and embossing make the package more layered. At the same time, the contrast of black and gold creates a mysterious atmosphere and makes the product more artistic. Inspired by the Great Wall of the Qin and Han Dynasties, this envelope features an innovative rip-open design. when it is torn, the gilded pattern of the battlefield will gradually emerge.

In addition, packaging can promote recycling. The damaged outer packaging can be discarded after being torn off, which accelerates the recovery of raw materials, effectively reduces the consumption of new materials and the waste of resources, and realizes pollution-free recovery.