Designer: China Resources Snow Beer

Awarded: IF Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



Qin Shihuang CPA, China's first light-colored Al beer (CPA), uses Chinese crops as the basic raw material and Qin Dynasty elements to interpret the light-colored Al beer with Chinese characteristics. The packaging design incorporates the Qin Dynasty elements that symbolize Chinese culture, showing distinctive regional cultural characteristics, and well conveys the concept of CPA. The product leads the industry to the new trend of CPA
Only for exchange learning, non-commercial use, information from the German IF official website