H-Point (HP) and Mind Point (MP) are familiar words appearing in games enjoyed by young people in their teenage years, and 20s, and they also refer to medicinal beverages enhancing the body (physical strength) and the spirit (mind power). The bottle was designed ba-sed on a motif of medicinal beverage shape as seen in the game, and red color and blue color representing HP and Mind Point were used in the label design to express the image of H-Point and Mind Point in the game as ascending and radiating graphic, and icons were adopted to enhance design concept.

Year
2017

Client
KWANG DONG PHARMACEUTICAL CO., LTD.

Affiliation
KWANG DONG PHARMACEUTICAL CO., LTD.

Designer
Lee sang min, Koo Sung Mo, Kang tae wook, Kim Ji hyun, Kim Kwang youn