Water is the source of life, with the rich material and the deterioration of the environment, people's life requirements more refined. Water is the most basic and most important appeal. With the change of rich life rhythm, drinking water is becoming more and more detailed. Different scenes, different people, different uses, how scientific drinking water should really get everyone's attention.
We have conducted demand tracking and visits to different groups of people with Shanghai Innovation. We found that 60% of the people have no specific concept of drinking water, and do not have good drinking habits. There is no concept of when, how much water temperature, and how much water to drink, especially office workers. In response to this phenomenon, the main target audience is targeted at people who are busy at work and pay more attention to the details of life: we have made a further slice survey and analysis of their life situations, selected two scenarios of work leisure and office, and made a detailed study of their personnel structure and rhythm.

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