In Korea, the outdoor market has been booming over and the level of customer is going higher. In this situation, we thought that need to design whole new UTV for larger market. We amalgamated engineering and styling. First, the engineering part. To solve this matter, we collaborated few other companies and then we could build light, concrete, and suitable frame. Second, the styling. On the frame, we designed whole new, user friendly UTV cowl. The main theme is tension of line, and we refined each elements for a highly completed design. As a result, we created not only stylish UTV but also brand new life style for discriminating customers.

Country
Korea

Year
2018

Affiliation
IDsum Inc.

Designer
HongGyuBang, MyungKyuChoi, SeungCheolShin, KyooHyunPark