In the packaging design of Han artisan's Confucian wine, we strive to widen the existing modeling gap in the market and maximize the retention of the core value of the brand-the square collar round crown creates a refined gentleman image, so as to enhance the brand recognition on this basis. Through design, traditional culture is brought back to people's daily consumption scenes, so as to awaken local consumers' interest and sense of identity in their own culture and enhance their purchasing power.