Brand: Shanghai Shangmei

Award: MUSE Design Award 2021

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics

"Polytype" is an effective skin care series designed for infants and young children, focusing on solving their fragile and sensitive skin problems. The shape of the bottle is inspired by the baby's favorite toy-the ball. It is cute and funny, with a gritty toughness, suggesting that you want your baby to grow up confident and brave. When tilted, the ultra-low center of gravity design can automatically restore the product to an upright position, eliminating the shortcomings of traditional products that may overturn and fall due to improper placement; the entire bottle is round, which is very suitable for children and improves the product The beauty of the product also avoids the harm that children may accidentally bump into the product; at the same time, the multi-core design itself may also be an interesting and educational toy for babies, this is the practice of the concept of environmental sustainability. In terms of the shape of the cap, according to the efficacy of the product, the lifting cap and the screw cap are distinguished. This iconic hat has a convex crown shape, symbolizing a baby's unique position in his family and brand strength as an industry leader. Based on the concept of caring for the skin of infants and young children, with natural ingredients, the color combination packaging of all products adopts fresh and bright blue and white, highlighting the natural, pure and non-added nature of the product, in line with the efficacy of brand positioning.