Project | PROJECT
Huichuan Science and Technology Year Ceremony

Services | SERVICE
Brand Vision/Creative Packaging/IP/Graphic

TEAM
Box wins box brand design group
Supply Chain: Xiao Fei
Landing Service: Box Art

Design concept | DESIGN CONCEPT
The overall design adds Huichuan's iconic architectural elements, and includes some interactive diy red envelopes and fun games. In order to have a better experience and interaction in Huichuan New Year's Ceremony, we randomly add lucky cards from tens of thousands of Huichuan gift boxes (the winning probability is about 5%-10%). Huichuan people who win the cards can obtain a special limited edition Sichuan lion doll. This is also the year when Sichuan lion was born, which is of extraordinary significance, so it is even more precious. In the future, and Sichuan small lion together to grow and forge ahead.