In the packaging design of Confucian wine in Han craftsman's workshop, the Trojan horse design team strives to widen the existing modeling gap in the market and maximize the retention of the core value of the brand-the square neck and round crown to create a refined gentleman image, so as to enhance brand recognition. Through the design of the traditional culture back to people's daily consumption scene, to awaken the local consumer interest in their own culture and identity, enhance purchasing power.