Product Design & Brand Design of Heisenberg Mower

This is a modular lawn mower with new upgrade and expansion capabilities. Later combined with the brand to help them create a unique look, this will become part of the company's future lawn mower robot series and other product series product identity. Therefore, in the product design project, but also need to consider the overall brand design.

Slow and fast

Current mowing robots move very slowly in order to completely mow the grass below. Since the ground of most lawns is not flat, it is also bumpy in most cases. When an object that appears to be fast and smooth is actually moving slowly and bumpy, there is visual discomfort. We tried to find a more suitable image for the product to adapt to its movement, and tried to study some existing products with similar movement patterns. One example is the tank, where we also try to look for other reference materials from creatures in nature.

Concept Sketch

I found that the hexagonal shape on the turtle shell looks like a jigsaw puzzle, which fits well with the design direction of making module combinations more intuitive.

In this design, I used the bionic design concept and tried to combine some visual elements of the turtle into the mowing robot. Since this is the first product of the Hessenburg robot, I also tried to create some visual elements that help make the product more closely related to the brand.

Intuitive modular design

"H" Vision
When designing a device, consider incorporating green brand colors and brand elements into the design. The green nature fits perfectly with the turtle bionic design, using metal decorative pieces to highlight the hexagonal shape and create a unique "H" shape on the back of the device that represents the Heisenberg robot. This design element can be applied to future Heisenberg products and may become a unique serialized visual element for the Heisenberg brand.

https://www.kickstarter.com/projects/1688635537/heisenberg-lawnmeister-all-in-one-robot-mower-with-vision-ai