Before each project design, it is necessary to clarify what is the core purpose of the design.
For example, the design of a small product e-commerce channels, may attract the eye of the color and shape is the core;
Design a children's toys, may be skin-friendly material selection is the core;
In the design of a medical device, the consideration of electromagnetic compatibility may be the core;
Designing an export tool for East Asian countries may cost is the core of the design;
However, the design of a North American export tool, the uniqueness of the function may be the core of the design.
It's...
so, a good design must be in appearance, material, function... a variety of needs to achieve balance, but also highlight the point of the core.

The design of equipment is different from fast consumer goods. The added value of the "beautiful" experience brought by the surface design is not high. The market will not pay for a piece of equipment that is "nothing but good-looking. Therefore, the core of equipment design must not be high-profile appearance, or even "low-key", harmonious with the surrounding environment (factory buildings, outdoor), and stable (structure) and long-term (material technology) working hours.