I'm Back®35. The first low-cost digital 35mm camera, it can let your old-fashioned analog photo camera take the effect of a digital camera, take it out of the shelf or box, and start taking digital photos and videos!

Based on sufficient market research and product functional analysis, we have determined the design direction. On the basis of maintaining the original style of the film camera, we have added some new technological elements. The combination of tradition and modernity gives people a refreshing fashion beauty. The creative inspiration of the product design comes from the old "motor driver", simple and modern style, and the shape conforms to ergonomics, with better visual beauty and operation experience.

The difficulty of product design is that you want to add digital camera functions to the old camera, and also retain the overall style of the old camera, a powerful camera, and most importantly, it is necessary to retain the toggle operation method of the old camera, and add the function of the digital camera on the basis of the toggle operation method. After a week of continuous experimentation and continuous verification, we tried dozens of solutions, and we successfully overcome this difficulty and successfully let the project continue.

Sports camera design with full visual beauty