Yipin Jingzhi X Jia Guwen Creativity | Writing New Future of Chinese Zhixiang Liquor

Customer Service: Shandong Jingzhi Liquor Co., Ltd.
Service Team: Jia Guwen Creative | Project Group 3
Service Content: Brand Strategy | Visual Image Upgrade | Bottle Design | Packaging Design | Chinese Wine Design

As a representative of sesame flavor of Chinese liquor, Yipin Jingzhi combines the craft essence of the three famous liquor flavor types of "sauce, thick and clear", making it a rare sesame flavor. Since its inception, the glory has continued.

In 2022, Jingzhi Liquor will invite OCD Jiagu prose creativity to inject more cultural thickness into the brand, upgrade Zhixiang 20 series from a new business logic perspective, and continuously discover and recognize the rare value of Zhixiang through persistent search.

Zhixiang 20 is Jingzhi's high-end series, with many years of word-of-mouth accumulation and brand impression. We have refined half of the classics and half of the innovative ideas to make Yipin Jingzhi 20 glow with new vitality.

Jump to the exclusive color-Jingzhi blue, extract the color of Jingzhi winery, the local royal style building, is a deeper blue, thick and powerful but not light and transparent feeling, reminiscent of the poetic feeling of water, sky and cloud;


At the same time, as the most high-end product of Jingzhi, it is based on the integration of the highest realm of life and brand genes with gold, such as the vastness and release of the top cloud. In traditional culture, "Ding" is a symbol of pioneering significance. In logo design, we combine "Ding" with "Jing" to symbolize Jingzhi's status as a symbol of Zhixiang liquor.
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Exclusive color-Jingzhi blue, extracted from Jingzhi winery, the color of the local royal style building, is a deeper blue, thick and powerful but light and transparent feeling, reminiscent of the poetic feeling of water, sky and cloud;


At the same time, as the most high-end product of Jingzhi, it is based on the integration of the highest realm of life and brand genes with gold, such as the vastness and release of the top cloud.

"Bottle" creativity in the inheritance of the classic on the basis of the integration of modern design techniques using diamond cutting effect, highlighting the quality of the product; meaning with the precipitation of time, the replacement of the years, the quality of a product like Jingzhi condensed diamonds, precious.

"Bottle cap" is inspired by the thin-tyre black pottery eggshell high-handled cup unearthed in Jingzhi Town during the Great Hankou Culture Period. It is beautiful. It confirms Jingzhi's thousand-year-old wine capital culture.

The "cup body" design resembling Ganoderma lucidum fits the local cultural context of Jingzhi. While re-engraving the classics, the modern expression techniques of diamond section are incorporated to enhance the overall gloss and quality of the bottle cap.

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It took more than half a century for Yipin Jingzhi to discover "sesame fragrance" and study "sesame fragrance" to the final establishment of sesame-flavored liquor. Today, OCD Jiagu Wen's creativity, with creative breakthroughs and rewriting products, empowers "Yipin Jingzhi" and shows its unique charm to the world.