Service content: user research, product strategy, product appearance, visual performance
Service time: 2022
Service Team: Liang Design
Product positioning: fashion wear cup
Design ideas: product user crowd positioning in the 18-25-year-old young female crowd, the use of the scene is: suburban travel, shopping, camping and other light sports scene. We use the fashion bag elements combined with the shape of the cup, to create more use of the scene for the user. At the same time, it solves the user's two major pain points: 1, outdoor drinking water and water cups and women's dress with pain points. 2. solve the current cup on the market cup set of idle pain points, they are independent individuals, do not use the cup at the same time, the bag can also be used alone as a female bag.