Project Name: Urban Retro Electric Vehicle
Product Design: Qin Rui Ji
Customer Service: WEIFENG
Service Content: Design Strategy Appearance Design
Design time: 2022.05

The design of urban retro electric vehicles pays tribute to the streamlined design style of the United States in the 1930 s. The overall design language and material technology should be presented in a way that fits the memory of the times. The body lines are smooth and simple, the shape is round and soft, and it has a strong sense of speed. The design of the heat dissipation fins of the battery pack imitates the characteristics of the old Harley engine, highlighting the strong performance of the electric vehicle. The bright black and ivory white paint decorative leather materials of the whole vehicle add a bit of retro flavor.


Project : Urban Retro E-Bike
Designer : Qin Ruiji
Client : WEIFENG
Service: Design strategy, Product design
2022.05

The design of Urban Retro E-Bike pays tribute to the streamlined design style of the United States in the 1930s. Design language and material craftsmanship try to choose a way that fits the memory of the 1930s. The body lines are smooth and simple, the shape is round and soft, therefore it has a strong sense of speed; the battery cooling fin design imitates the characteristics of the Vintage Harley motor engine, highlighting the powerful performance of this E-bike; Bright black and ivory white paint craft and leather material in line with the characteristics of the times.