User pain points: Zhiting Eartech, affiliated to Shenzhen Zhiting Technology Co., Ltd., is a hearing aid brand integrating R & D, chip design, production, sales and other services. Improve the social communication ability and work ability of the hearing loss group, increase the self-confidence of the stop loss group, and promote the social service and employment of the hearing loss group. Reduce the possibility of Alzheimer's disease in elderly patients with hearing loss and reduce social medical costs.
Project background: At present, the price of medium and high-end hearing aids is as high as about 2500 euros/set, which makes many patients flinch. Hearing aids have also become a luxury. The new intelligent binaural hearing aid uses independent technology and automatic fitting scheme, which will greatly reduce the cost of hearing aids, and the price is only 320 euros/set, which really makes hearing aids easy to popularize.
Design concept: the design adheres to the design concept of care, comfort and man-machine. the overall appearance is elegant and beautiful. the microphone, key, battery compartment and other components are well summarized by soft lines. oversized key can enable the elderly to find the operation position easily and easily. at the same time, the product has more brand identification symbols. the man-machine wearing aspect has been verified by hundreds of proofing to find the most suitable wearing curve, ensure that the product is not easy to fall off when wearing.
User insight: starting from the user-product-usage scenario, in the design process, a large number of man-machine inspections and appearance surveys have been done to determine the pain points of the current hearing-impaired people in the usage process, clarify the problems and solve the problems, and use soft lines to summarize the microphone, keys, battery compartment and other components well. super-large keys can enable the elderly to easily find the operation position, at the same time, let the product have more brand identification symbols.