Market Research:
According to the crowd positioning, first of all, we need to deeply explore the potential needs of consumers and the current style preferences. According to the users of the products, we conducted quantitative research on the online questionnaire and refined the style image board;

Optimize the experience:
According to the use process to derive the main three use steps, analysis of the use of contact points, to derive to meet the different use of the scene of contact lenses to wear, cleaning, and storage. According to the crowd analysis, style image board, and the use of operational processes, define the general direction of the product. The operation is simple, the form is small, the appearance is fashionable and has the sense of science and technology.

Product Strategy:
Then continue to dig deep into the use process of the product, from which we extract the pain points and difficulties in use, and transform them into scheme design points;