Gufang wine originally had a negative impression of "soil and old" in the hearts of consumers, especially young people, who believed that Chinese ancient wine was not of high grade. In the past, the packaging directly used the idea of foreign red wine, the information management was rough, and the experience was like fake wine. Instead of emphasizing the uniqueness of the product itself, it was like buying cheap wine at a high price. The new packaging image still takes China's "Heming Jiugao" pattern as its theme, but it is not interpreted by traditional brushwork. Instead, it is more innovative and large-scale with silver simulated ink texture, embellishing it with rose color, emphasizing the fresh and beautiful feeling of wine body and creating a quiet and fresh oriental atmosphere.