Project Party: Wuxi Jianyou

Award: MUSE Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



The product cleverly combines the characteristics of milk warmers and anti-inflation cylinders in a compact and integrated manner. It is suitable for various scenarios such as home and travel, and aims to provide parents with convenient and efficient infant feeding solutions. The bottle is equipped with two heating modules, one for the bottom and the other for the sides, which not only significantly reduces the time required for the heating of the milk, but also ensures uniform heating, which well avoids nutrient loss. The bottom heating module, with the help of a built-in tilt sensor, supports automatic power-off when the product is tilted more than 90 degrees to save energy and prevent a series of safety problems due to dry burning of the heating element; the side heating module keeps the milk at a constant temperature during long-term feeding, To protect the baby from discomfort caused by drinking cold milk. Its multi-functional design, with a small and exquisite appearance, eliminates the need for parents to purchase a variety of feeding tools, saves additional expenses, frees up storage space, and reduces the burden of travel. In order to reduce the baby's reluctance to bottle-feed, the use of bionic quirky pacifiers helps babies drink milk easily without raising their heads. This provides a solution closer to breastfeeding while promoting the coordination of lips, tongue and teeth. The introduction of anti-colic structure minimizes the mixing of milk and air, effectively reducing the risk of colic caused by inhaling air. In addition, the product is also equipped with pacifiers of different shapes and sizes to meet the feeding needs of babies at different stages. In terms of detailed design, the bottle body and charging base are designed with magnetic attraction. Users can easily remove the base with only one hand, reducing weight and creating a more relaxed baby feeding experience.