"inDare X Wild Halo Market 』
Project time: 2021
Project Attribute: Catering
Project area: full network
Service Content: Brand Strategy Construction | Brand Image Design | Packaging Concept Design | Packaging Visual Design

InDare has joined hands with "Wild Halogen Market" to provide brand-wide service, defining wild "folk food collectors" from brand story, brand strategy, brand positioning, brand Slogan, brand image to packaging design ". Starting from the requirements for delicious food and the attitude towards life, we will build a brand-new brand strategy, take "fresh marinated hot pot" as the positioning, temper the brand slogan of "10-year-old marinated taste", accurately convey the core of brand classic word-of-mouth, and open up consumers' imagination of products.

Visually, inDare has refined the brand personality of "extroverted teasing, enthusiastic and unrestrained, enjoying the present and having fun in time", highlighting distinct visual interest and highlighting brand tone with punk attitude.

@ inDare-a creative firm that "understands young consumption in seconds"
@inDare - Brand Strategy and IMC.