Moido is a dynamic brand of life appliances. In order to meet the new market transformation, we have updated a new brand concept for it, namely: the fairy tale world of home, hoping to let consumers experience a more unique lifestyle.
In terms of design, we refer to many impression features derived from fairy tales, such as castles, crowns, walls, etc., to summarize and extract unique diamond symbols, and use these symbols to create a unique Latin character system for Moido, so that Moido can better convey the visual experience of the brand in application, combine auxiliary graphics, achieve direct and effective visual communication function, and create Moido's unique "fairy tale life" atmosphere.

Moido is a dynamic brand of household electric appliances, and we create a new brand concept for its market transformation: The Fairy Tale World of Home. It is our hope that consumers can experience a more unique lifestyle out of the concept.
Many elements of fairy tales, including castles, crowns, and fences, are included in the design. From there, a unique rhombus symbol gets brought up to craft an independent Latin character system for Moido, which is hence better enabled to convey the brand visual experience. Plus, when auxiliary graphs are adopted at the same time, it puts in place a direct and effective function of visual ex-pression ushering in the distinctive “Fairy Tale Life” ambiance for Moido.