Brand square: coffee on the round
Award: 2022 Red Dot Award Products
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics | booth construction

Round coffee is a new domestic coffee brand specially created for young people, with "ingenuity", "boutique" and "trendy" as the key words. In order to fit the theme of the brand, the packaging of the work is based on the popular youth and trend culture, and incorporates a large number of elements of minimalist style and traditional Chinese culture. Its packaging is inspired by the concept of "five elements" in Chinese traditional culture, based on the five elements of "gold, wood, water, fire and soil", and matched with traditional Chinese colors, which can not only strengthen the identification of products, but also distinguish different tastes of products. The shape design of large and small cans is another highlight of the design. Small cans are carried with you, which is conducive to sharing among friends and offline promotion, and has excellent convenience. Large cans are simple in shape and can be well integrated into various modern home environments. Their materials are strong and durable. Even if they are not used to store small cans, they can also be used to store bulk snacks, chargers and other daily situations, with strong sustainability and universality.