Yanghe, one of the eight famous wines in China, was once the imperial wine of the Qianlong court. It has a "soft" taste and has a deep impression on the national memory with a brewing history spanning more than half a century. Its core products include sea blue, sky blue and dream blue. This time, together with Pan Hu, the new Yanghe Daqu 52-degree series of light bottles of wine will be launched. When this 10 billion-level veteran hits the classic proposition of the new era, how will it coruscate new vitality in the new consumption era?
The bottle design of Yanghe light bottle wine continues the most classic visual symbols of the brand, drawing inspiration from the traditional "plum bottle" shape, with the classic structure of small mouth, short neck, large shoulder and long body, to prevent the volatilization of the wine body, better seal the pure wine aroma, and erect the image and character of the national liquor. On this basis, the design cleverly integrates the contour shape of the claw horn, and matches the "double collision point" structure on the bottle body to achieve extremely high production efficiency and process stability. In addition, the bottle body uses three-dimensional relief technology to exquisitely present the four characters "Yanghe Daqu". The font design is refined without leaving the soul. It is highly recognizable and has industrial-grade texture, which makes consumers feel the quality of the product and the inheritance of ingenuity at the first sight.