Project: 2022 [Yumei Dahua] Guangxi Ecological Zongzi Hand Ceremony | Brand Design
Guangxi/Shanghai/2022.3.15

Service, SERVICE
Full case design/product planning/packaging design/product design/material design

Team, TEAM
Cultural Dissemination & Shanghai Five Stone Design
"Yumei Dahua" is an advantageous IP brand cultivated and incubated by the tourism industry in Dahua Yao Autonomous County, Hechi City, Guangxi. Based on Guangxi intangible cultural heritage food and national characteristic health food, it is committed to developing "tourism food" famous products in the whole industry chain.

The packaging takes the Dragon Boat Festival Dragon Boat Race as the design point, and incorporates intangible cultural elements such as bronze drums, Zhuang brocade, and other intangible cultural elements. It reflects the spirit of the people of all ethnic groups in Dahua County to unite, help each other in the same boat, and advance bravely to a well-off life.

"Guangxi Ecological Zongzi Hand Ceremony" selects 8 kinds of pure handmade characteristics such as Dahua 700 Lane Chicken Zongzi and Dahua Xiang Pig Zongzi. State zongzi, combined into four series of national unity, magnificent Guangxi, together to the future, Qianwei Yao family.

Combined with the history and folk customs of Guangxi Dragon Boat Festival, the first batch of Guangxi ecological zongzi hand gifts to represent the characteristics of Guangxi Zhuang Yao medicine "Duhe Gong" non-heritage culture Dragon Boat Festival epidemic prevention sachet, aimed at promoting Guangxi ecological culture, national Zhuang Yao medicine culture, etc., with brand effect to help rural revitalization.

Small sachet into the Zhuang doctor hospital, for the lovely they send the most sincere wishes!

On the fifth anniversary of the establishment of the Chinese Tourism Office in Bangkok, our Guangxi Ecological Brown Hand Ceremony, as a guest souvenir and a prize and souvenir for the "China Tourism Day", was sent to the Thai Ministry of Culture, the Ministry of Commerce, and the National Tourism Administration. Government agencies and schools such as the Royal University of Xuansunatha and the Royal College of Political Science of Thailand, it has also become a delicacy for the Dragon Boat Festival for the leaders and employees of many Chinese units in Thailand, such as the Chinese Embassy in Greater Thailand and the Chinese Cultural Center in Bangkok.

Xiao Guibao walks into the Potala Palace in Tibet

President and Board Leader of the Royal University of Xuan Su Na

Senior executives of the Honorable Elite Card under the Tourism Authority of Thailand

Design Helps Rural Revitalization