Appearance experience: the vision is too old, the brand and the user's stickiness are weak, the brand recognition is weak, the lack of a unified visual image standard, the official website and the packaging above the color use is relatively chaotic.
Functional experience: Western medicine-based, too special, cumbersome operation, no data accumulation, unable to grasp the trend of cases.

Market research
By analyzing the logic of big data, a convenient and intelligent experience suitable for braces breaking operation is constructed;

Product Strategy
From the perspective of braces users, we focus on the fluency of the use process and the use experience, and improve the form of innovation by balancing the human-machine experience and appearance.

User Insights
Disassemble the usage process into multiple behavior path slices to analyze and optimize the details of user experience;

Optimize the experience
Build 1:13D print to hold the actual experience, quantify and improve the use experience;