The "Yangtze River Delta International Cultural Industry Expo" is currently the only high-end forum and cultural display platform with the theme of "Belt and Road Initiative" cultural exchange held by the Chinese government, and is an important part of China's "Belt and Road Initiative" grand strategy. As a Dunhuang native born in a desert tourist holy land on the Silk Road, Dunhuang Gongmei Group takes the promotion and dissemination of Dunhuang culture as its own responsibility, hoping to create unique cultural elements of Dunhuang, enrich Dunhuang cultural and creative products and improve product quality.

The Rococo design team has conducted a comprehensive review of Dunhuang culture through a professional design process, and through multi-dimensional comprehensive design research, such as user portrait analysis, product positioning analysis, product category analysis, brand DNA analysis, market and competition analysis, Design element extraction, product serialization, new material technology and other directions.

Finally, Dunhuang Wenchuang's exclusive super symbols and Dunhuang Wenchuang brand visual identification system were created, and ten product series were extracted. The quality of Wenchuang categories and product proofing was controlled to a high standard. In just a few months, the first phase of cooperation created 100 classic Dunhuang Wenchuang products, which were put on the market one after another, and received high recognition and high-quality feedback from tourists and the market.