Market Insights:

In recent years, there are many brands that focus on soup on the market, such as Tang Daren and delicious soup, which occupy a large part of the market share.

User requirements:

After the previous pleasant cooperation, the Jinmailang team came to us again, hoping to launch a phenomenal product "soup is really good" in early 2023 ".

User Insights:

The R & D team behind Jinmailang is very confident in the product, especially in the research and development of "soup", and has invested a lot of energy in the hope that consumers can drink real "stock soup".

Product Strategy:

After analysis, our team believes that this packaging should focus on: "return to the essence of" soup ", highlight the quality of" soup ", convey the culture of" soup ", and bring consumers" authentic "feelings" as a research topic.

Solution:

1. Soup is really good. As the first visual level, we display it in the form of vertical layout. The font design adopts the list book, which is thick and cultural.

2. With the addition of the frame in the form of a plaque, the cultural attribute is increased, and the "authentic" is highlighted, so that consumers can capture the product name and selling point value in the first time.

3. Using color blocks to emphasize the handling of tastes, different colors and different tastes reduce the decision-making time of consumers. From the beginning of school, we write, read and draw key points on the horizontal line book. We use psychology to arrange the selling points in the horizontal line grid, greatly increasing the reading probability of consumers. Also a short time to understand the product quality and advantages, increase the purchase rate.

4. Highlight the sense of packaging atmosphere. The decorative graphics of the grid simulate the tablecloth, which is combined with the physical pictures. It looks like a bowl of noodles just out of the pot and is placed on the table, waiting to be eaten, thus increasing consumers' association with delicious food.