Brand side: Guangzhou AI advertising
Awarded: IF Award Products 2022
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics

Shengmu milk packaging design concept is environmental protection. The look of the packaging pays tribute to the brand's campaign to turn the desert into an oasis and make it a premium ranch. The design presets the process of opening the package by the user, so that the user can experience the visual scene transformation from desert to oasis in the process of opening. The words surrounded by annual rings clearly show the brand's efforts to green the desert in the past 11 years, convey the high quality of this organic milk to the user, and call on more people to participate in the activities to improve the desert ecology.