Designer: Ai

Award: IF Packaging Design 2022

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics

The packaging design of Shengmu milk is a kind of environmental protection performance. Its packaging praises the brand's success in turning the desert into an oasis and making it a high quality ranch. The design allows the process of opening the box to intuitively tell the transformation process from desert to oasis. It tells the story of the brand's efforts to green the desert over the past 11 years, with words placed inside the annual rings. The packaging highlights the high quality of this organic milk and calls for more people to pay attention to the problem of desertification and invest in solving it.