With the rise of young consumer groups, wine culture has returned to the wine experience. According to Tmall data, the number of people buying low-alcohol liquor increased significantly during the period of double 11. The contribution rate of new customers ranked first in liquor, and the total number of transactions was second only to the top liquor. Low-alcohol liquor has become the drinking preference of young people. In the consistently hot low-alcohol circuit, local new brands continue to emerge. Facing the fierce competition in the market, how should players who want to enter the game build a new brand?

As a new player in the low-alcohol wine track, "ever-changing alcohol" has joined hands with the Yangtze River Delta Design Center (Hangzhou Jiajian Geometry) to target young groups with trendy fun. It has built its brand from 0-1 and combined with trendy IP elements to launch the first product "Fermentation Mobile Team Fruit Wine Series" to build a complete new consumption experience for young people and explore new pleasures of light drinking.


Service Customers: Variable Alcohol X-ALCOHOL
Service Team: Jiajian Geometry Yangtze River Delta Design Center
Service content: brand image strategy and positioning | brand LOGO design | IP image positioning and design | packaging strategy and image positioning | packaging visual creative design | packaging bottle type innovative design | e-commerce visual image design | e-commerce detail page design