User pain point: As a VR product design, it is very important to provide users with excellent immersion. Several former international game experience platforms, including OMNI, are more bound to users and lack of immersion. KAT space has reorganized the user experience and process, greatly improving the user experience.

Innovative value: The Rococo team held a press conference in Beijing for the second generation of VRspace built by Hangzhou Xuxien Technology Co., Ltd., and the domestic and foreign media present paid great attention to it. Compared with the well-known OMINI products in the United States, the user experience comfort is better, and the immersion is more perfect when used with HTC vive.

Product strategy: from the perspective of service design, the use process of game players is sliced, 360 analysis, role simulation, in-depth interviews, etc., user-centered user experience research.

Optimized experience: Transform the constraint structure to reduce the constraints in the user's use process, enhance the immersion, and make the user's game experience more real.