Brand: Aishi

Award: 2022MUSE Industrial Design Gold Award

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



This is a suitable for modern fashion home entry luxury creative art wall clock, to deconstruction, dislocation art, contrast, simple for the design concept. In the process of conception, the design team deconstructed the clock components, formulated dozens of schemes through three-dimensional arrangement and reorganization, and finally determined the model. The sense of shape dislocation is mainly reflected in the large-size steel ring inlaid on the dial. This dislocation of the center of gravity of the midline not only presents a sense of distance and depth similar to three-dimensional space on the plane, but also matches the environmental protection plates with horizontal and vertical stripes on the plane. The right side of the dial, further reminiscent of the eclipse and its shadow, thus giving the work a deeper visual impact. This contrast mainly comes from the different visual performance of these three materials. The steel ring is spotless, representing the times and fashion; the dial is simple and clear, implying modernity and elegance; the environmental protection plate is separated from the plane texture by deep stripes,