Korean Chest

2020-01-07 Other Industries 367 0 0

K-DESIGN AWARD

Other Industries

Korean Chest

2020-01-07 Other Industries 367 0 0

K-DESIGN AWARD

Other Industries

Mother-of-pearl beauty cabinet is a limited gift specially designed for Korean beauty brand Xuehuaxiu (Sulwhasoo) to respect customers. It contains product trial packs and exquisite small cable bags to encourage customers to share products with close friends, relatives and friends. The beauty cabinet combines traditional Korean aesthetics and craftsmanship. The mother-of-pearl is cut and carved into thin and brand-symbolic snowflake patterns by hand, and then inlaid and polished one by one to make the mother-of-pearl show bright luster when refracted by light. The most unique feature of the product is that it has a detachable tray at the bottom, which can be moved to the top of the beauty cabinet to place skin care products or cosmetics, adding the flexibility and functionality of the beauty cabinet. The design of the pallet is inspired by the traditional Korean roof, showing the brand aesthetics and the inheritance of Korean culture. Considering the different sizes of brand products, four drawers are specially set up in the beauty cabinet to store skin care products of various sizes, so that customers can supplement different products to the beauty cabinet on a quarterly basis, thus maintaining a close relationship with the brand and increasing the exposure rate in the publicity media.

kdesignaward,korea,designer,design,award,Products,Architecture,Yijiang,
kdesignaward,korea,designer,design,award,Products,Architecture,Yijiang,
kdesignaward,korea,designer,design,award,Products,Architecture,Yijiang,

City
Hong Kong

Year
2019

Client
Sulwhasoo

Affiliation
DaDa Group Limited

Designer
Helena Chiu, Karen Lam

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