Qingfeifei bird's nest is a daily drink with nourishing value for women, mainly for young women. Taking into account the attributes of bird's nest soup, magpies choose swallows as the visual main body. Natural elements strengthen the feeling of high-end agricultural products. As a combination of traditional elements, "Xinglin Chunyan" implies wealth and auspiciousness in China. Good wishes are very suitable for the dual values of Qingfei Feifei bird's nest soup gifts and maintenance. In the pulling position of Qingfeifei outer box, magpie joined slogan to "develop a better self with love", so that women can feel the caring attribute of the product more. the pulling box structure also makes it easier for consumers to use and save.