Geongang-won is a Korean health food store,using the traditional decocting methods. There was a problems with a perception that Geongang-won only go to older people and lack of diversity package because of its old designs.So we newly branded it targeting these 20-30s, who have become more interested in health care, to use Geongang-won without any repulsion.We named our brand, 'Darin' which means 'decocted' in korea.Our brand used a logo that visualized blood circulation to convey its goal of providing vitality and health to the 20-30s,and the icons and patterns of all packages embody the materials used and the production sites of them

Country
Korea

Year
2019

Designer
Son Heesoo, Yoon Seoyeon