In the past ten years, the market has continuously reflected people's need for high-end tea. To create a luxurious tea space in the name of "Shanglin Garden" in the Han Dynasty, the solid cultural heritage can make the brand have a steady stream of vitality. The overall language follows the creative logic of western countries' visual expression of Chinese customs and customs. The selected lens includes the search in the process of finding tea, the quality concept of intensive cultivation, and the allusions and anecdotes on the way to making tea, from which consumers can more accurately perceive the brand temperature.