In view of the fact that even 2% of body water loss can trigger thirst, "2%" has been built into a brand that not only replenishes water, but also brings emotional satisfaction.
On the occasion of the 25th anniversary of the establishment of the brand, this renewal reinterprets the brand's iconic freshness and emotional characteristics in a modern style. The new design incorporates elements of "water-like transparency" and "emotional thirst", while the shift from full-edition to half-edition labels highlights purity and helps to reduce the use of materials in order to practice the concept of sustainable development.
The soft curves of the bottle are reminiscent of flowing waves, while the fruit pattern-which is more vivid against the light and transparency-conveys a moisturizing feeling that is both light and full of sensory enjoyment.