Project | Bubbles. Cold tea packaging design/2023.12.7

Team | TEAMGEOMETRY STUDIO.

©GEOMETRY STUDIO.

In the eyes of many people, they think that drinking tea is a matter for middle-aged and elderly people, while young people prefer to drink coffee and drink drinks. In fact, the light generation with the growth of age, the understanding of tea is also gradually deepening. Tea plays an important role in meeting the needs of young people in many aspects, such as decompression and relaxation, 0 sugar 0 card and health preservation.

Bubbles. As a young tea brand, it is quite different from the traditional tea culture in the market. It opens the key to connect with young consumer groups in the way of herbal tea and ready-to-drink.

The design refers to the high saturation color of tea and fruit, and the minimalist expression design gives people a fresh, clean and advanced visual feeling. The packaging is carried out in the form of pop cans to meet the high color value, easy to spread, and make the brand younger. Through the differentiation of minimalist style and traditional vision, it creates a unique brand visual memory, combines tradition and modernity, and makes more young people pay attention to the culture of tea.

In the eyes of many people, it is believed that drinking tea is a matter for middle-aged and elderly people, and young people prefer drinking coffee and drinking beverages. In fact, the light generation with the growth of age, the understanding of tea is gradually deepening. Tea plays an important role in meeting the needs of young people, such as decompression and relaxation, 0 sugar and 0 calories, and health preservation.

Bubbles. As a young tea brand, it is quite different from the traditional tea culture in the market. It opens the key to connect with young consumers in the way of herbal tea and ready-to-drink.

The design refers to the high saturation color of tea and fruit, and the minimalist ex-pression design gives people a fresh, clean and advanced visual feeling. It is packaged in the form of cans to meet the high appearance level, easy to spread, and make the brand more young. Through the difference of minimalist style and traditional vision, it creates a unique visual memory of the brand, combines tradition and modernity, and makes more young people pay attention to the culture of tea.

"Natural, healthy, and return to nature" has become a consumption trend for more and more consumers to live a healthy lifestyle. The rapid development of tea beverages is precisely because it meets the needs of consumers, and the consumption of tea beverages meets The requirements of modern lifestyle.

"Natural, healthy, return to nature" has become a consumer trend of more and more consumers healthy lifestyle, and the rapid development of tea drinks is precisely because it meets the needs of consumers, and the consumption of tea drinks meets the requirements of modern lifestyle.