During the initial period of the 2022 epidemic, the NIKE Tech department, because of the overall online collaboration, wanted some interesting and positive Zoom chat backgrounds to express some emotions and add some interest to what should have been a boring meeting. The overall project lasted only 10 days. The aolab team quickly defined the visual direction. Because they had cooperated with NIKE for many years and had a deep understanding and love for its values and style, the design was quickly completed and won the love of customers and NIKE Tech team, and then a series of surrounding areas were extended.

Creative Direction:Haidy
Illustration: Olivia Zuo, Raven Lin,Ashley Hu