Project background: Dong eat as a leading brand of light body meal has a wide range of influence in the market. We have insight that with the improvement of people's living standards, the definition of value has been expanded again and again. While paying attention to function and cost performance, people are increasingly pursuing quality, brand identity and experience in the purchase process.

User Requirements: Dong Eat Team hopes Rococo will build a tableware system based on the product form, so that the product can be the best in terms of production, transportation, storage and consumption, and give users a better brand reputation.

User Insight: The core problem encountered by Dong Eating Products is that the ingredients are delivered to the users in units of one week's dosage. After receiving the unpacking, various forms of packaging are scattered in the box, which is very messy and has no sense of quality and organization. There are various forms of boxes, bags and cups. When the users store chilled food, the packaging forms are not uniform and the size is not standard, which leads to poor placement in the refrigerator, A lot of waste of space, the user experience is very poor.

Product strategy: We will test the volume of all categories in the product line, and organize and classify the food containers. Whether it is rice, noodles, soup, porridge, dumplings or rice balls, they can be loaded in as few specifications as possible. Finally, we have selected three outer box specifications and two inner support forms.

1. We have carried out strict design on the dimensions of the outer box of the three specifications. The appearance dimensions between each other are multiples. Inspired by Lego toys, the bottom foot of the box body and the groove of the box cover can be tightly stitched together;

2. When multiple boxes are stacked together, despite the extreme situation of violent transportation, the lunch box can be stable in the transportation box, which increases the beauty after opening the box;

3. We calculated a reasonable container height, which can meet the product display of various specifications of the refrigerator freezer layer, saving the user's storage space.

4. The upgraded tableware system has been greatly improved in terms of color value and experience. Rococo also helps customers to complete a new round of tens of millions of financing.