Today's liquor consumer groups are tending to be younger and their consumption concepts are also tending to be rational. Consumers have gradually changed from the past pursuit of luxurious packaging and high-value image of liquor to simple light bottles and high-quality light bottles.

Light bottle wine has a large space for creativity and innovation in concept creativity, process innovation, style integration, modeling design, etc., which is conducive to shaping the personalized and differentiated competitiveness of products. Through the insight into the trend of the light bottle wine market, Jia Guwen's creativity enables the young development of light bottle wine with personalized creative design.