As a digital catalog ba-sed on the video and interaction, Kia Niro App was produced for the purpose of providing consumers with details that are difficult to express by paper catalog in a more intuitive way. ba-sed on one main video divided into 5 chapters, users may understand a product according to the stream of the video just like watching one piece of advertisement, experiencing main performance and function of the product intuitively through the video and interaction interconnected with main video.

Country
Korea

Year
2017

Client
Kia Motors Corporation

Affiliation
JNS Communications

Designer
Yong-Tae Shin, Seung-Ho Cho, Jun-Young Choi, Ji-Hye Choi, Su-Ji Lim

[K design award]
[www.kdesignaward.com/]