50s News-Gift Paper

Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation li-nk the present to the past. By taking a typographic approach to overlaying large, bright. Chinese words of auspicious meaning on old newspapers - “Fu” for luck, “Lu” for status, “Shou” for longevity, “Cai” for wealth, “Fu” for prosperity, “Le” for happiness, “Ji” for auspiciousness, and “Xi” for double happiness - this 50s news-gift paper reflects a mixture of traditional and contemporary features, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.