Project background:
based on the successful expectation of neck massager, skg reserves new scene products in the next two years, takes skg target users as the core to gain insight into the massage needs of different scenes, develops new product concepts, and reserves new product directions for the market. Wearing Massage Cognitive Insights:
Massage can not treat diseases, but can alleviate the discomfort caused by sub-health. How users recognize the experience of massage instrument determines how to better meet the desire rather than just the demand;
1, skg to provide users with the core utility:
Core utility is crucial when a company expands categories, which is essentially the expansion of core utility to different scenarios of users in the same circle, so Rocco can do user insights in a qualitative way, analyze user data and study users' demands for mobile, wearable and massage products;
2, the essence of wearing massage:
We found that the greatest utility of wearing massage for users is: 1. Watching mobile phones while massaging, brushing dramas while massaging, making short videos while massaging, cleaning up homes while massaging, etc. The first effect of users wearing is not to occupy time. 2. Health preservation and slow release. Users have strong cultural cognition of traditional Chinese medicine and trust massage very much. Therefore, the experience of traditional Chinese medicine attributes brings users better physical feelings. 3, the scene is the waist, eyes, neck is the three core pain point scene.