Appearance interaction:
How to design a multifunctional cleaning instrument based on 3N contact lens reduction instrument 4.0 and meet the dual needs of cleaning contact lenses and frame glasses?
Functional Experience:
How to detonate the user's desire to buy and solve the user's daily cleaning and storage pain points? How to control the cost to ensure the price of people-friendly products?
User Insights
After thorough communication between the Rococo team and the 3N team, the Rococo team conducted a follow-up user survey and analysis, and recorded the daily behavior and habits of potential users in the whole video process. Finally, all videos were collected for slice analysis to analyze opportunity points and pain points.
Optimize the experience
In the sketch phase, we brainstormed several times to consider different stacks, different scenarios, and different combinations, and finally evaluated a suitable solution.