In order to match a new sofa, redecorate the house. For ordinary people, it is a joke, but for designers, it is the unremitting pursuit of aesthetics. Packaging is a social symbol of a brand, which should be promoted and sales promoted. Magpie Packaging Design Laboratory, formerly known as Beijing Maihe Advertising, has been focusing on high-end brand strategy consulting and creative design for more than 15 years. It is also a local design company with the largest number of top 500 customers in the world. This time, Magpie Packaging Design Laboratory selected the design of 36 projects, starting from the brand, re-forging the customer LOGO, revealing how an effective package was tempered.